Our purpose

A consultancy built around better decisions.

NorthDott works alongside business owners, founders and leadership teams during moments that require greater clarity, stronger positioning and a more connected direction.

What we believe

Better decisions build better businesses.

We combine strategic thinking, brand experience and practical business judgment. Technology is brought into the process when it can improve execution, customer experience, efficiency, measurement or growth.

Our role is not to arrive with predetermined answers. It is to listen carefully, understand the signals, connect the right points and help the leadership team move forward with greater confidence.

Clarity before action

We start with the real problem, not the assumed one. Every recommendation is grounded in a careful read of the business.

Direction over motion

Growth without direction is just movement. We align every initiative to what actually compounds for the company.

Practical over theoretical

We shape a direction the team can put into practice — connected to the rhythm, resources and priorities of the business.

The founding partners

Two founders. Complementary experience.

Strategy and brand experience in Brazil. Business ownership and market experience in the United States. One practical approach to better decisions and sustainable growth.

Deyvid Leão, Founding Partner · Strategy & Brand

Deyvid Leão

Founding Partner · Strategy & Brand

Deyvid brings more than 25 years of experience across strategy, brand, communication, media and digital business. He works with owners and leadership teams to clarify positioning, improve decisions and turn market signals into practical opportunities for growth.

International MBA, FGV · Business & Management, University of California, Irvine

Experience
25+ years
Focus
Strategy · Brand
Market
Brazil · International
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Marcos Mota, Founding Partner · Sales & US Market

Marcos Mota

Founding Partner · Sales & US Market

Marcos brings 27 years of sales and business experience in the United States. Founder of Allbright Restoration and NorthShore Stone Works, he brings a practical perspective on customer relationships, service delivery and operating a business in the American market.

Experience
27 years
Focus
Sales · Operations
Market
United States